Rory Sutherland on Behavioural Economics

April 16, 2012

A 40 minute video I recommend you watch. It has got me thinking today, thinking of ways to frame products. There is also a TED Talk for those who are interested in learning more.

Have a watch and let me know in the comments what changes you plan to make to your product lineup as a result. Or perhaps you’re an old hand at all this behavioural economics stuff and can share a success story.