Turning Ideas into Business Cases

On Thursday July 28 I will participate in a panel on Turning Ideas into Business Cases at brainmates, a product management consultancy in Sydney. From the brainmates blog:

In our lunchtime Product Talk, we will be looking at how to generate great product ideas, validate whether there is a feasible business opportunity and turn it into a business case that is more likely to get approved in your organisation.  We will also discuss how you can sound convincing when you present your business case.

brainmates’ co-director & lead trainer, Nick Coster will be leading this discussion. The panelists for this Product Talk are:

• Jen Armstrong, Director of Marketing CMO Pacific at LexisNexis
• Kees Kwakernaak, Managing Director, Global Treasury Services – Product Management at Bank of America Merrill Lynch
• Nick Muldoon, Product Manager at Atlassian