Archives For Marketing

Phew, October is a big month for Product people in San Francisco!

If you’ve not already got tickets to Product Bootcamp be sure to grab some today. Product Bootcamp spans October 10 – 12 and includes three great day long events.

Product Bootcamp Workshops

In this session you’ve got two amazing people sharing their experience and insight into the world of product management. Both Sean Campbell and Dan Olsen have previously presented at SF Startup Product Talks. Check out Sean Campbell on competitive intelligence and Dan Olsen on startup product management for a teaser.

Not only that you’ve got Nir Eyal on that evening at Mindjet. Nir spoke at the Agile Marketing meetup recently and he was also brilliant.

Startup Product Summit SF2

First class lineup for this event:

  • Josh Elman, ex-Twitter now partner at Greylock
  • Rich Mironov, wrote the little red book on product management
  • Teresa Torres, who writes the brilliant blog Product Talk!

Not only that you’ve got a great crew from all over the industry coming to share their experience. Can’t wait for this!

Product Camp SF

And if the workshop and summit weren’t enough you can round out the whole experience with productcamp, an unconference for product people. If you’ve never spoken publicly before this is the right place to get started, a friendly environment where people are free to vote with their feet and move to another session based on what interests them. Great fun!


So, what are you waiting for? Grab your tickets today!

The SF Agile Marketing Meetup kicked off shortly after SprintZero last year. Since then we’ve had a swag of great presenters join us at the meetup. In case you missed any of the sessions I’ve put together a list of the presenters and their videos below.

Tip: If you want to follow these Agile Marketers you can find them on the Agile Marketing Twitter list.

Growth Hacking – Paul Willard

What is growth hacking? How does one get started? In this talk Paul Willard will inspire you to start learning more about your customers and set you on a path to becoming a Growth Engineer.

Filmed November 27, 2012, Atlassian HQ San Francisco

Best Practices from 100,000 A/B tests – Dan Siroker

The average conversion rate across the entire web is 2%. That means 98% of visitors to your website hit the back button and don’t convert into customers. The most powerful way to turn clicks into customers is to improve your website through A/B testing. In this talk Dan Siroker will inspire you to start testing today by sharing best practices & lessons learned from over 3,500 customers that have run over 100,000 A/B tests using Optimizely.

Filmed February 27, 2013, Atlassian HQ San Francisco

Mobile Customer Acquisition – Jiyoon Chung

Jiyoon has one of those great backgrounds as a technology development manager, quantitative analyst, and direct marketer that makes for highly sought after experience.  And she is one of the best distribution (Growth Hacking) mentors in the Bay Area, so we’re incredibly excited to learn a great deal from what she has to share.

Filmed April 23, 2013, Atlassian HQ San Francisco

Optimize Customer Segments at Scale – Juney Ham

Juney Ham, co-founder of Upside and former head of online marketing at Airbnb, shares how to find & optimize your customer segments and gain insights on them (at scale). Examples include: Optimizing traffic from travelers, to not only optimize for their destinations, but identifying the right origins and focusing on the right markets (e.g., Paris for Americans, but Bretagne for English, Nantes for French), and using Facebook Ads effectively through the right interest targeting (e.g., yoga as an interest to target prospective hosts).

Filmed May 21, 2013, Atlassian HQ San Francisco

Hack the Media – Colin Crook

Colin is a Partner at Knock Twice with 15 years experience working alongside technology entrepreneurs. He was part of a group that launched the Firefox web browser and its supporting community SpreadFirefox. It taught him the importance of community-marketing and PR. Since then, Colin has helped entrepreneurs launch their vision on stage at events like DEMO and TechCrunch Disrupt. He loves working alongside people who are passionately building things.

Filmed August 20, 2013, Artis Ventures

Tactics For a Badass Social Media Strategy – Jason Miller

Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Previously he was the Senior Manager, Social Media Strategy at Marketo. He was responsible for leading the company’s social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing.

Filmed September 24, 2013, Artis Ventures

Effective Database Marketing – Reema Batta

Reema is the Head of Database Marketing at Hotwire. She is responsible for leading CRM initiatives by increasing engagement, optimizing for mobile and ultimately driving revenue. She has over 8 years of experience in B2C web businesses within Finance, Analytics and Marketing roles. She was formerly the Head of Insights and Customer Analytics at

Filmed November 12, 2013, Artis Ventures

Growth Hacking Lessons from Square, Google, and Slide – Jared Fliesler

Jared is a partner at the Matrix Partners venture capital fund, recently leading the investment in Locality.  Prior to that, Jared’s customer growth teams added millions of customers and billions of dollars of revenue to Square, and prior to that as a Director of Product at Google and an leader of many growth areas at Slide.

Filmed December 10, 2013, Artis Ventures

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Events in November

November 3, 2012

Gosh, this is going to be a busy month!

SF Culture Con, November 7
Next week there is a special event hosted by the fine folks at Dyn Inc, Culture Con. I hear it was a huge success over in New Hampshire and now they are bringing it to SF city. Looking forward to it.

QCon SF, November 5 – 9
We’ve also got QCon on in San Francisco next week. Lots of excellent speakers. Highly recommended.

SF StartUP Product Talks, November 13
The following week we’re hosting another SF StartUP ProductTalks meetup at Atlassian. Ron Lichty is speaking, should be killer.

SF Agile Marketing, November 27
Finally, we will close out the month with SF Agile Marketing. Paul WIllard, CMO at Atlassian, will be speaking on Growth Hacking. One not to miss.

Come for one, or join them all, I hope to see you there.

Have a suggestion for another event that folks should get to this month? Tweet me and let me know.