Products built, teams led, ideas shipped.
2015–present
Easy Agile builds planning and collaboration tools that extend Jira for agile teams, product managers, and engineering leaders. Its suite — covering user story mapping, PI planning, roadmaps, and retrospectives — is used by ~10,000 product teams and major organisations including Adidas, Cisco, and Mercedes-Benz.
2019
A team wellbeing product designed to surface how people are actually feeling at work — not just how their velocity chart looks. Built on the belief that the best agile metric is a happy, engaged team.
2011–2013
Led product marketing for GreenHopper, Atlassian's agile project management tool for JIRA. Drove adoption across enterprise and startup customers, produced deep-dive content on Scrum, Kanban, and sprint planning — while the product grew to become the backbone of agile teams worldwide.
2012–2014
Co-organised a regular meetup in San Francisco for product managers and founders. Hosted speakers including Rich Mironov, Dan Olsen, Mark Stiving, and Glen Lipka, with in-depth notes published after each talk to make the knowledge accessible beyond the room.
Ongoing
Helping startups and scale-ups adopt agile practices that fit their culture, not just the textbook. Covering team structure, sprint ceremonies, backlog management, and the harder questions around product strategy and execution.
2011–2014
Presented at Agile 2011–2013, Agile China 2011, Atlassian Summit, Scrum Australia 2014, and AgileCamp Silicon Valley 2014. Topics covered user story mapping, GreenHopper for DevOps, agile metrics, and building high-performance teams.
2012–present
A San Francisco meetup community for marketers applying agile principles and practices to their work. Bringing together the marketers pioneering agile approaches alongside speakers from companies including Atlassian, Dropbox, and Plaid — with over 3,000 members and 30+ events run.
2009–present
An Australian family office with 50+ years of advisory experience and 30+ years investing in independent software companies. Software Holdings partners with bootstrapped, profitable software businesses that want to scale sustainably — with 16 active portfolio companies and a commitment to long-term, community-minded growth.
I'm available for consulting, advisory roles, and speaking engagements.
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