At the August 2012 meetup for SF StartUP ProductTalks we were lucky enough to have Mark Stiving speaking about product pricing. Bloody brilliant talk, I thoroughly enjoyed this months meetup!
You want simple pricing if you have few competitors. If you are in a really competitive market you want to make the pricing complex to prevent customers shopping on price.
See? Nuggets of awesome.
Check out the video and follow along using my notes from the session.
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