My passion is helping companies around the world grow effectively. I have worked at Twitter and Atlassian in product management, product marketing, program management and agile coaching roles.
Easy Agile delivers solutions to help agile teams be agile. I have been focused on creating a bootstrapped software company with my mate Dave Elkan since early 2016. Take a look.
Phew, October is a big month for Product people in San Francisco!
If you’ve not already got tickets to Product Bootcamp be sure to grab some today. Product Bootcamp spans October 10 – 12 and includes three great day long events.
Rich Mironov, wrote the little red book on product management
Teresa Torres, who writes the brilliant blog Product Talk!
Not only that you’ve got a great crew from all over the industry coming to share their experience. Can’t wait for this!
Product Camp SF
And if the workshop and summit weren’t enough you can round out the whole experience with productcamp, an unconference for product people. If you’ve never spoken publicly before this is the right place to get started, a friendly environment where people are free to vote with their feet and move to another session based on what interests them. Great fun!
The SF Agile Marketing Meetup kicked off shortly after SprintZero last year. Since then we’ve had a swag of great presenters join us at the meetup. In case you missed any of the sessions I’ve put together a list of the presenters and their videos below.
What is growth hacking? How does one get started? In this talk Paul Willard will inspire you to start learning more about your customers and set you on a path to becoming a Growth Engineer.
Filmed November 27, 2012, Atlassian HQ San Francisco
Best Practices from 100,000 A/B tests – Dan Siroker
The average conversion rate across the entire web is 2%. That means 98% of visitors to your website hit the back button and don’t convert into customers. The most powerful way to turn clicks into customers is to improve your website through A/B testing. In this talk Dan Siroker will inspire you to start testing today by sharing best practices & lessons learned from over 3,500 customers that have run over 100,000 A/B tests using Optimizely.
Filmed February 27, 2013, Atlassian HQ San Francisco
Mobile Customer Acquisition – Jiyoon Chung
Jiyoon has one of those great backgrounds as a technology development manager, quantitative analyst, and direct marketer that makes for highly sought after experience. And she is one of the best distribution (Growth Hacking) mentors in the Bay Area, so we’re incredibly excited to learn a great deal from what she has to share.
Filmed April 23, 2013, Atlassian HQ San Francisco
Optimize Customer Segments at Scale – Juney Ham
Juney Ham, co-founder of Upside and former head of online marketing at Airbnb, shares how to find & optimize your customer segments and gain insights on them (at scale). Examples include: Optimizing traffic from travelers, to not only optimize for their destinations, but identifying the right origins and focusing on the right markets (e.g., Paris for Americans, but Bretagne for English, Nantes for French), and using Facebook Ads effectively through the right interest targeting (e.g., yoga as an interest to target prospective hosts).
Filmed May 21, 2013, Atlassian HQ San Francisco
Hack the Media – Colin Crook
Colin is a Partner at Knock Twice with 15 years experience working alongside technology entrepreneurs. He was part of a group that launched the Firefox web browser and its supporting community SpreadFirefox. It taught him the importance of community-marketing and PR. Since then, Colin has helped entrepreneurs launch their vision on stage at events like DEMO and TechCrunch Disrupt. He loves working alongside people who are passionately building things.
Filmed August 20, 2013, Artis Ventures
Tactics For a Badass Social Media Strategy – Jason Miller
Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Previously he was the Senior Manager, Social Media Strategy at Marketo. He was responsible for leading the company’s social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing.
Filmed September 24, 2013, Artis Ventures
Effective Database Marketing – Reema Batta
Reema is the Head of Database Marketing at Hotwire. She is responsible for leading CRM initiatives by increasing engagement, optimizing for mobile and ultimately driving revenue. She has over 8 years of experience in B2C web businesses within Finance, Analytics and Marketing roles. She was formerly the Head of Insights and Customer Analytics at Snapfish.com.
Filmed November 12, 2013, Artis Ventures
Growth Hacking Lessons from Square, Google, and Slide – Jared Fliesler
Jared is a partner at the Matrix Partners venture capital fund, recently leading the investment in Locality. Prior to that, Jared’s customer growth teams added millions of customers and billions of dollars of revenue to Square, and prior to that as a Director of Product at Google and an leader of many growth areas at Slide.
SF Culture Con, November 7 Next week there is a special event hosted by the fine folks at Dyn Inc, Culture Con. I hear it was a huge success over in New Hampshire and now they are bringing it to SF city. Looking forward to it.
QCon SF, November 5 – 9 We’ve also got QCon on in San Francisco next week. Lots of excellent speakers. Highly recommended.
SF StartUP Product Talks, November 13 The following week we’re hosting another SF StartUP ProductTalks meetup at Atlassian. Ron Lichty is speaking, should be killer.
SF Agile Marketing, November 27 Finally, we will close out the month with SF Agile Marketing. Paul WIllard, CMO at Atlassian, will be speaking on Growth Hacking. One not to miss.
Come for one, or join them all, I hope to see you there.
Have a suggestion for another event that folks should get to this month?Tweet me and let me know.
